GO FIRST (formerly known as GoAir) will now be visible in the GDS for the first time with the prefix of W2 acting as marketing carrier. Travel agents can now book GO FIRST flights via their GDS. This will include all routes up to 11 months of the booking date.
It’s an exciting development for the Indian carrier and trade partners globally as inventory will be available to book across several countries.
GO FIRST previously announced a sales and content distribution partnership with WorldTicket as its GDS sub hosting partner and Discover the World (DTW) as its sales distribution partner.
GO FIRST believes that the tripartite global distribution partnership will strengthen GO FIRST’s penetration in the international market and will enable the carrier to expand its inventory and services to over several countries.
WorldTicket and Discover the World are in sales partnership and the synergies between the two companies will assist GO FIRST to extend its global presence. GO FIRST believes that the partnership will help GO FIRST in attaining pre COVID-19 levels faster while bringing in incremental revenue and mature loads.
GO FIRST has engaged Discover the Word to support sales development with trade partners in selective markets. This is a focused launch which will include webinars, a dedicated trade website along with trade visits over the coming weeks and months. Aiden Walsh who heads up Airline Development for Discover the World commented. “We are delighted Go First is now available to sell live in the GDS, and we are looking forward to engaging with trade partners and growing offline sales across our selected markets.”
GO FIRST Trade website is now live and is where agents can find out more about how to book, routes, news, and FAQ’s go to https://flygofirst.agentworld.com/
About GO FIRST:
Founded as GoAir, GO FIRST, which was recently rebranded from GO AIR, is the aviation foray of 285-year-old Wadia Group that comprises leading brands including 150-year-old Bombay Burmah, 140-year-old Bombay Dyeing, 102-year-old Britannia Ltd., 67-year-old National Peroxide Limited, a nine-year-old Bombay Realty.
Disclaimer: Go Airlines (India) Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares (the “Equity Shares”) and has filed a draft red herring prospectus (the “DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in and the respective websites of the Global Coordinators and Book Running Lead Managers at www.icicisecurities.com; www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm; www.morganstanley.com, respectively.
Any potential investor should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the DRHP, including the section titled “Risk Factors”. Potential investors should not rely on the DRHP for any investment decision. These materials are not for publication or distribution, directly or indirectly, in or into the United States (including its territories and possessions, any state of the United States and the District of Columbia).
These materials are not an offer of securities for sale into the United States, Canada or Japan. The securities referred to herein have not been and will not be registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States, except pursuant to an applicable exemption from registration. No public offering of securities is being made in the United States.
About Discover the World
Discover the World has earned a reputation as an innovative global sales representation leader in the travel industry through a worldwide network of 85 offices in more than 60 countries. With a portfolio of over 100 clients utilizing its sales, marketing and business process outsourcing services, the work of Discover the World has a direct positive impact on the growth of our clients and trade industry partners every day.
