{"id":615,"date":"2017-02-16T07:48:06","date_gmt":"2017-02-16T07:48:06","guid":{"rendered":"http:\/\/itnnews.eu\/?p=615"},"modified":"2017-02-16T07:50:06","modified_gmt":"2017-02-16T07:50:06","slug":"%ce%94%cf%8d%ce%bf-%ce%b1%cf%80%cf%8c%cf%88%ce%b5%ce%b9%cf%82-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%ce%bd-%cf%84%ce%bf%cf%85%cf%81%ce%b9%cf%83%ce%bc%cf%8c","status":"publish","type":"post","link":"https:\/\/itnnews.gr\/?p=615","title":{"rendered":"\u0394\u03cd\u03bf \u03b1\u03c0\u03cc\u03c8\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc"},"content":{"rendered":"<div class=\"field field-name-field-title2 field-type-text field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\u0393\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03bf\u03b9 \u0395\u03bb\u03b5\u03c5\u03b8\u03ad\u03c1\u03b9\u03bf\u03c2 \u039a\u03b1\u03c4\u03b1\u03c1\u03ad\u03bb\u03bf\u03c2 \u03ba\u03b1\u03b9 \u0394\u03b7\u03bc\u03ae\u03c4\u03c1\u03b7\u03c2 \u03a0\u03b1\u03c0\u03c0\u03ac\u03c2<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-name-field-other-image field-type-image field-label-hidden\"><\/div>\n<div class=\"addthis_jumbo_share\" data-url=\"http:\/\/www.politischios.gr\/oikonomia\/dyo-apopseis-gia-ton-toyrismo\" data-title=\"\u0394\u03cd\u03bf \u03b1\u03c0\u03cc\u03c8\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc\" data-description=\"\u03a3\u03a4\u03a1\u0391\u03a4\u0397\u0393\u0399\u039a\u0397 \u0391\u039d\u0391\u03a0\u03a4\u03a5\u039e\u0397 \u03a4\u039f\u03a5\u03a1\u0399\u03a3\u039c\u039f\u03a5:\u00a0\u0391\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u039f\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03a3\u03c7\u03ad\u03b4\u03b9\u03bf \u03a4\u03bf\u03c5 \u0395\u039b\u0395\u03a5\u0398. \u039a\u0391\u03a4\u0391\u03a1\u0395\u039b\u039f\u03a5 \u03a4\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9\">\n<div id=\"atstbx\" class=\"at4-jumboshare addthis-smartlayers addthis-animated at4-show\">\n<div class=\"\">\n<table>\n<tbody>\n<tr>\n<td class=\"at4-count-container\">\n<div class=\"at4-count\">16<\/div>\n<div class=\"at4-title\">\u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2<\/div>\n<\/td>\n<td class=\"at-share-tbx-element at-share-btn-elements at4-share-container\"><a class=\"at-icon-wrapper at-share-btn at-svc-facebook\" tabindex=\"1\"><span class=\"at-label\">Facebook<\/span><\/a><a class=\"at-icon-wrapper at-share-btn at-svc-messenger\" tabindex=\"1\"><span class=\"at-label\">Facebook Messenger<\/span><\/a><a class=\"at-icon-wrapper at-share-btn at-svc-twitter\" tabindex=\"1\"><span class=\"at-label\">Twitter<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"view view-ads-arthro view-id-ads_arthro view-display-id-block_9 view-dom-id-5f1315806226e281b08c65a11ff7ebe3\"><\/div>\n<div class=\"field field-name-body field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<h5 class=\"rtecenter\"><strong>\u03a3\u03a4\u03a1\u0391\u03a4\u0397\u0393\u0399\u039a\u0397 \u0391\u039d\u0391\u03a0\u03a4\u03a5\u039e\u0397 \u03a4\u039f\u03a5\u03a1\u0399\u03a3\u039c\u039f\u03a5:\u00a0<\/strong><strong>\u0391\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u039f\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03a3\u03c7\u03ad\u03b4\u03b9\u03bf<\/strong><\/h5>\n<h5 class=\"rtecenter\"><strong>\u03a4\u03bf\u03c5 \u0395\u039b\u0395\u03a5\u0398. \u039a\u0391\u03a4\u0391\u03a1\u0395\u039b\u039f\u03a5<\/strong><\/h5>\n<p><strong>\u03a4\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9<\/strong><\/p>\n<p>\u039f\u03b9 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 SWOT (\u0394\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9\u03c2-\u0391\u03b4\u03c5\u03bd\u03b1\u03bc\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u0395\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2-\u0391\u03c0\u03b5\u03b9\u03bb\u03ad\u03c2) \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 \u03a7\u03af\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1. \u03a0\u03b1\u03c1\u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac, \u03bf\u03b9 \u03b5\u03bd \u03bb\u03cc\u03b3\u03c9 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 SWOT, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae\u03c2 \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03ad\u03bd\u03b1 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b9\u03bc\u03bf \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf. \u039c\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1 \u03bf\u03b9 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2, \u03b4\u03b5\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf, \u03b9\u03ba\u03b1\u03bd\u03cc, \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03af\u03b1 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03bf\u03c5 \u03bd\u03b7\u03c3\u03b9\u03bf\u03cd.<\/p>\n<p><strong>\u03a4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9<\/strong><\/p>\n<p>\u0398\u03b5\u03c9\u03c1\u03bf\u03cd\u03bc\u03b5 \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03af\u03bf, \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03cc\u03c3\u03c9\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9, \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9:<\/p>\n<p>\u25ba\u00a0 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u0394\u03c5\u03bd\u03b1\u03c4\u03ce\u03bd \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03bd \u03c4\u03bf\u03c5 \u03bd\u03b7\u03c3\u03b9\u03bf\u03cd, \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b1\u03c6\u03b5\u03bd\u03cc\u03c2 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b5\u03ba\u03bc\u03b5\u03c4\u03ac\u03bb\u03bb\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03c9\u03bd \u0395\u03c5\u03ba\u03b1\u03b9\u03c1\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c6\u03b5\u03c4\u03ad\u03c1\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c6\u03cd\u03bb\u03b1\u03be\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03b5\u03c2 \u0391\u03c0\u03b5\u03b9\u03bb\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2,<\/p>\n<p>\u03b5\u03bd\u03b4\u03c5\u03bd\u03ac\u03bc\u03c9\u03c3\u03b7\u03c2 \u03ae \u03c0\u03c1\u03bf\u03c6\u03cd\u03bb\u03b1\u03be\u03b7\u03c2 \u03c4\u03c9\u03bd \u0391\u03b4\u03cd\u03bd\u03b1\u03bc\u03c9\u03bd \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03bd \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03b5\u03c2 \u03ae\/\u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b4\u03c5\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u0391\u03c0\u03b5\u03b9\u03bb\u03ad\u03c2.<\/p>\n<p>&nbsp;<\/p>\n<p>\u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b8\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 <strong><em>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03a3\u03c7\u03ad\u03b4\u03b9\u03bf<\/em> <\/strong>(Strategic Plan). \u0397 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5 \u03ad\u03b3\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03bc\u03b1\u03c2 \u03b4\u03b5\u03af\u03be\u03b5\u03b9 :<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u03b1\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bf \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03bf\u03c2 \u03c3\u03c4\u03b7 \u03a7\u03af\u03bf, \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c6\u03b5\u03af, \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c3\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03bf\u03af \u03b5\u03af\u03bd\u03b1\u03b9.<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c6\u03ad\u03c1\u03bf\u03c5\u03c3\u03b1 \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03c6\u03b5\u03bd\u03cc\u03c2 \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c0\u03bf\u03c5 \u03c4\u03bf \u03bd\u03b7\u03c3\u03af \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9, \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03b5\u03c4\u03ad\u03c1\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03ba\u03c4\u03cc \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, \u03ba\u03b1\u03b9 \u03c4\u03ad\u03bb\u03bf\u03c2<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u03c0\u03bf\u03b9\u03b1 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bb\u03bb\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7.<\/p>\n<p>\u03a4\u03bf \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03a3\u03c7\u03ad\u03b4\u03b9\u03bf \u03cc\u03bc\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ac\u03bb\u03b9 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc, \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf <strong><em>\u03a3\u03c7\u03ad\u03b4\u03b9\u03bf \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/em><\/strong> (Marketing Plan). \u03a4\u03bf \u03a3\u03c7\u03ad\u03b4\u03b9\u03bf \u03b1\u03c5\u03c4\u03cc \u03c3\u03c4\u03b7\u03c1\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 SWOT \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u00ab\u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1\u00bb (Products) \u03ba\u03b1\u03b9 \u00ab\u0391\u03b3\u03bf\u03c1\u03ad\u03c2\u00bb (Markets) \u03b5\u03bd\u03ce \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b5\u03af \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03ac\u03bc\u03bc\u03b9\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd. \u039c\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03b9\u03c3\u03ac\u03b3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2. \u03a4\u03bf \u03a3\u03c7\u03ad\u03b4\u03b9\u03bf \u03b1\u03c5\u03c4\u03cc, \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b4\u03b9\u03b5\u03af\u03c3\u03b4\u03c5\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03bc\u03af\u03b3\u03bc\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 &#8211; \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03ae\u03c2, \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c3\u03c4\u03b9\u03c2 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2. \u03a3\u03c4\u03b7\u03bd \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03b5\u03bd\u03bd\u03bf\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c4\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03ae \u03b1\u03c0\u03c4\u03ac (tangible) \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03bd\u03bf\u03b7\u03c4\u03ac \u03ae \u03bc\u03b7 \u03b1\u03c0\u03c4\u03ac (intangible).<\/p>\n<p>\u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 <strong><em>\u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b7\u03c3\u03b9\u03bf\u03cd<\/em><\/strong>, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03bb\u03b5\u03af\u03c0\u03b5\u03b9. \u039b\u03b5\u03af\u03c0\u03b5\u03b9 \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae, \u03b5\u03ba\u03b5\u03af\u03bd\u03bf \u03c4\u03bf \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03c4\u03b7\u03bd \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9. \u039a\u03ac\u03c0\u03bf\u03b9\u03bf\u03b9 \u03bb\u03ad\u03bd\u03b5 \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c4\u03b9\u03c3\u03c4\u03b5\u03af \u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bc\u03b1\u03c3\u03c4\u03af\u03c7\u03b1, \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03b9 \u03ac\u03bb\u03bb\u03bf\u03b9 \u03b7 \u03bd\u03b1\u03c5\u03c4\u03b9\u03bb\u03af\u03b1, \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03c4\u03bf \u03b1\u03bb\u03ce\u03b2\u03b7\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03b5\u03bd\u03ce \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bf \u038c\u03bc\u03b7\u03c1\u03bf\u03c2. \u03a4\u03af\u03c0\u03bf\u03c4\u03b1 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7. \u03a4\u03bf \u03a3\u03c7\u03ad\u03b4\u03b9\u03bf \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03bc\u03b5 \u03ba\u03bf\u03c1\u03c9\u03bd\u03af\u03b4\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03c4\u03b9\u03c3\u03c4\u03b5\u03af \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03b5\u03c7\u03b8\u03b5\u03af\u03c3\u03b5\u03c2 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03c5 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03bc\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.<\/p>\n<p>\u03a4\u03bf \u03a3\u03c7\u03ad\u03b4\u03b9\u03bf \u03b1\u03c5\u03c4\u03cc \u03cc\u03bc\u03c9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03bf\u03c3\u03c4\u03bf\u03bb\u03bf\u03b3\u03b7\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03a0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf. \u039c\u03b5 \u03bb\u03af\u03b3\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u039c\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03bf <strong><em>\u039f\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03a3\u03c7\u03ad\u03b4\u03b9\u03bf<\/em><\/strong> (Business Plan). \u03a4\u03bf \u03a3\u03c7\u03ad\u03b4\u03b9\u03bf \u03b1\u03c5\u03c4\u03cc:<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b1 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03b1 \u039a\u03b5\u03c6\u03ac\u03bb\u03b1\u03b9\u03b1, \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1, \u03b9\u03ba\u03b1\u03bd\u03ac \u03bd\u03b1 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